So, I stumbled upon this old-school book, “The Psychology of Selling” by Brian Tracy, and man, was it a trip down memory lane. This guy, Brian Tracy, is like, the godfather of sales training, and this book is, or was, his magnum opus, I guess. I mean, it’s free now, so maybe not so “magnum” anymore. Anyway, I decided to give it a shot, you know, for old times’ sake, and see if any of his wisdom still held up.
First off, getting my hands on it was a breeze. A simple search, a few clicks, and boom, there it was, the whole thing, just waiting for me. No paywall, no nothing. Kinda makes you wonder why it’s free, right? Did people stop buying it? Did Brian just decide to be generous? Who knows. But hey, I’m not complaining. Free is good.
Diving into the book itself, it was… well, it was something. It’s definitely got that old-school vibe, which is kinda charming, but also kinda dated. Tracy talks a lot about the mental game of sales, you know, the psychology of it all. He’s big on positive thinking, goal setting, and all that jazz. Which, don’t get me wrong, is important. But sometimes it felt a little too much like a motivational speech and not enough like practical advice. Some old strategies are still useful today, but the majority seems to be out of time.
I started trying to apply some of his techniques in my own work. You know, visualizing success, setting clear goals, the whole nine yards. And, I gotta say, it did help… a little. I mean, I felt more focused, more driven, and some of his techniques about presentation skills really help me a lot. But did it magically transform me into a sales superstar? Nah. Not really.
The thing is, the world of sales has changed a lot since this book was written. The stuff in it just don’t work for now. It is more like a history book of selling.
So, what’s the verdict? Well, “The Psychology of Selling” is an interesting read, for sure. It’s a glimpse into the mind of a sales legend, and it’s got some valuable nuggets of wisdom, even if they’re buried under a lot of outdated stuff. Would I recommend it? If you’re a history buff, or you’re just curious about the evolution of sales techniques, then yeah, go for it. Especially since it’s free. But if you’re looking for cutting-edge strategies that will revolutionize your sales game today? You’re better off looking elsewhere. This book might be free, but your time is still valuable. That is why I share my experience here. Hope it helps.
- Searched for the book online.
- Found a free version.
- Read through the chapters.
- Tried to implement some techniques.
- Reflected on the experience.
Final Thought
It is a good journey to me, but I do not think it is very useful for sales today. Maybe read some other modern books about selling.
