How to Use Astrology Marketing to Find Your Ideal Clients

Alright, let’s talk about this astrology marketing stuff. It’s all the rage now, ain’t it? Everyone and their grandma wants to know what the stars say. So, if you’re in the business of readin’ stars, you gotta get the word out, right?

First off, what is this astrology marketing anyway? Well, it’s just a fancy way of sayin’ you’re tellin’ folks about your star-readin’ business. You know, lettin’ them know you can tell ’em about their love life, their money, or whatever else they’re worried about. They say lots of people are into it, somethin’ about it bein’ a $12.8 billion business in 2021 and growin’ bigger all the time. Heard it might even hit $22.8 billion by 2031. That’s a whole lotta money, ain’t it?

Now, how do you get these folks to come to you? Well, my grandpappy used to say, “Word of mouth is the best advertisement.” But these days, everyone’s glued to their phones, so you gotta go where they are. That means gettin’ yourself on them social media thingamajigs. You know, the Instagram, the Facebook, and that bird app, Twitter.

Instagram: Post pretty pictures of the stars, maybe some cards, you know, the ones with the pictures on ’em. And don’t forget to put up those daily horoscopes. Folks love hearin’ about what their day’s gonna be like.
Facebook: This is where you can yap a bit more. Tell folks what you do, how you do it, and why they should come to you. Share some stories from happy customers, too. Nothin’ like a good story to get folks interested. I heard they call them “testimonials”. Sounds fancy, but it just means happy customers.
Twitter: Keep it short and sweet here. Little bits of advice, quick horoscopes, maybe a funny star-related joke now and then. Just keep your name in front of folks.

And don’t forget about gettin’ yourself a website or a blog. Think of it like your own little shop on the internet. You can put all your information there, tell folks what kind of readings you do, how much you charge, and how to get in touch. Make it easy for them, you know? Nobody likes a fuss.

Now, some folks are talkin’ about somethin’ called a “rising sign” and using it in your brand. Sounds complicated, but it just means playin’ up what folks already see in you. If you’re known for bein’ straightforward, be straightforward in your marketin’. If you’re known for bein’ a bit mysterious, well, play that up. Just be yourself, that’s what I always say. No need to copy nobody else.

And even though everyone’s online these days, don’t forget about the old ways. Put up a flyer at the local feed store, maybe. Or talk to folks at the farmers market. You never know where you’ll find a customer. Word of mouth still matters, even in this digital age.

The main thing is to be consistent. Keep puttin’ yourself out there, keep tellin’ folks what you do, and keep givin’ ’em good readings. If you do that, the customers will come. And don’t be afraid to try new things. This whole astrology market is changin’ all the time, so you gotta keep up. But most importantly, be honest and be yourself. That’s the best way to build trust, and trust is everything in this business.

So, there you have it. Some down-home advice on astrology marketing from a… well, from someone who’s seen a thing or two. Now get out there and start shinin’ like the stars you read!

Remember, good marketing is like plantin’ seeds, you gotta water them and take care of them before they grow. Same thing with your business.